Drivedonvances

Market Driven Innovation (MDI) is designing, managing and implementing your innovation process based on the needs and wants from your key markets. MDI is not new, but still today, many companies have found it difficult to transform their innovation work from their entrenched technology and product forward approach they have been using to a market back approach. Often, their entire business processes have been built around their assets and products they produce and their go-to-market strategy based on their historical sales experiences. The result of this behavior is premature commoditization of their value propositions, their most important assets. Market Driven Innovation is based on a strict set of principles: o Engineering/technical resourcing decisions are made based on a validated market need and an attractive business case. o Organizational Focus is achieved from understanding market segments and targeting the most attractive segments for growth o A cross-functional team approach, marketing, technical, and sales all contribute to the growth initiative together, and thus are aligned on the strategy: o Accelerated ramp up after launch from a higher operational knowledge of the market o Accelerated technology development because better design specifications from a segmented market o Driven by business leaders who make resource […]

In order to make the most of your corporate travel budget, it is critical to plan for leveraging your program for all it is worth. Telling travelers to select the lowest logical airfare is just not enough. Here are the elements that should be considered when planning or evaluating your travel program. 1. Travel policy A well written and disseminated travel policy is the foundation of any good travel program, and I am consistently amazed that so many corporations have such an outdated and poorly conceived travel policy, if they have one at all. It is not difficult to find a well written policy. One can be found online quite easily. All that remains is that it is edited to reflect corporate culture, and disseminated within the company so that everyone understands and agrees to follow it. For this reason, it is a good idea to have everyone sign a copy of the travel policy to ensure that it is read, understood and owned by all company staff. I suggest that everyone in the company signs a copy of the travel policy, whether they travel or not. They may change positions in the company later and be required to travel. […]

Any business (and affiliates and marketers) that engages in interstate commerce will be subject to federal laws. Interstate marketing and advertising practices are regulated by the Federal Trade Commission (“FTC”) under the FTC Act. Services and goods offered through the Internet are considered to be a “use in commerce” since the services are available to a national or global audience. The FTC regulates Internet advertising, marketing activities and sales to consumers as the watchdog agency. The same consumer protection laws that apply to commercial activities in other media apply to the Internet. Under Section 5 of the FTC Act, illegal advertising practices are categorized as either an unfair method of competition or an unfair or deceptive act or practice. Any activity that is likely to cause consumer confusion as to source, sponsorship or affiliation of any good or service is essentially an “unfair” act or practice under the FTC Act. However, the real culprit for interstate businesses, affiliates and other Internet marketers is avoiding advertising claims which are unfair or deceptive. There is no hard definition of what practices are considered “unfair” or “deceptive,” under the FTC Act. But, in the simplest terms, all advertisements: must be truthful and not […]

Auto racing is one of the highly televised sports in the world. The exposure of people to auto racing has acted as a catalyst for its growth in popularity. More and more people, especially kids and teenagers, have been drawn towards racing. Carting, most basic and arguably the safest introduction to motor sports, is very popular not only in Europe and North America, the traditional bastions of auto racing, but also in Asia and some parts of Africa. But, its popularity and fanfare should not undermine the fears about its safety. We know from our daily experience that even driving through roads at a speed that is infinitely slower than that in the auto racing arenas can be dangerous. Despite the technologically advanced safety measures, the inherent danger of high-speed auto racing refuses to be conquered. There are a large number of accessories for auto racing safety. But, there is no better method to avoid accidents than driving with concentration and focus. Formula One racing is undoubtedly the most famous auto racing event in the planet. Ayrton Senna is the immortal star in the Formula One history. He died on the track in 1994 following an accident while racing. That […]

New age office technology features computer accessories which have revolutionized the way we work with computers. Businessmen and corporate enterprises have found that owning a laptop or a desktop computer alone wouldn’t suffice. There are a lot of complementary components that need to go along with them to establish a full-fledged working environment. Computer accessories aid in getting better results. They have specific purposes and benefits. Take for instance a situation where you find it difficult to view your laptop screen; you can always opt for a laptop raiser to adjust its height to your specific needs. This eliminates the constant need for bending and helps you maintain a proper posture, thereby avoiding back related ailments. Similarly, a notebook arm lets you adjust the positioning of the laptop for easy handling. This is best suited for labs and offices where there is space constraint and people are constantly on the move. Advanced office technology solutions include the latest computer accessories, which have made the experience of working more pleasurable. Unlike earlier, when stress was a major factor affecting efficiency, today we have comfortable, anti-stress components that ease computer usage. These include gel based wrist-rest (keyboard) and mouse pads which help […]

Organic foods are pure and natural foods. These are prepared by natural means and no harmful chemicals are used in their farming or agricultural process. Most of these organic foods are good for health as they are rich in vitamins and minerals. The best thing about organic foods is that no fertilizers, medicines or chemicals are used in their production and thus they are free from any harmful products. Organic foods are not just good for health but they are also good for nature. It is often seen that in the agricultural process of most of the foods and vegetables, we use fertilizers so as to get better results. These chemicals and fertilizers used today are harming the soil and nature. Organic foods are just perfect for nature and human health. In the production of these foods, there is no harm to the soil, water or farms. Production of organic foods is much easier and affordable. They require less energy and also the consumption of fuel is much low as compared to the production of other foods and vegetables. Today you get to see more and more industrialization of organic products. This is so because they are getting more popular […]

In the last few months we’ve seen a lot of Health Care Reform rules and regulations being introduced by the Health and Human Services Department. Every time that happens, the media gets hold of it and all kinds of articles are written in the Wall Street Journal, the New York Times, and the TV network news programs talk about it. All the analysts start talking about the pros and cons, and what it means to businesses and individuals. The problem with this is, many times one writer looked at the regulation, and wrote a piece about it. Then other writers start using pieces from that first article and rewriting parts to fit their article. By the time the information gets widely distributed, the actual regulations and rules get twisted and distorted, and what actually shows up in the media sometimes just doesn’t truly represent the reality of what the regulations say. There’s a lot of misunderstanding about what is going on with ObamaCare, and one of the things that I’ve noticed in discussions with clients, is that there’s an underlying set of myths that people have picked up about health care reform that just aren’t true. But because of all […]

How many times a week do you wake up and just hate the way your hair looks? Is your hair too frizzy, too dry? Is it too thick, too thin? Do you have a unappealing hair cut? Do you ever get compliments on the way your hair looks? Don’t despair, because there is hope for your hair style. The options for changing or fixing your hair are many and whether you are willing to spend thousands of dollars or just a few dollars, there is something that you can do. Some of the major hair problems are Damaged Hair, Frizzy Hair, Thinning Hair and Unflattering Hair Styles. There are quick, inexpensive fixes. See below for complete details: Damaged Hair: The easy fix for damaged hair is deep conditioning treatments. Ask your hair stylist for the best product for your hair, or take a trip down the hair products aisle at your local drugstore. If your hair is extremely damaged, you may want to start with a once weekly deep conditioning treatment. Wash your hair normal in the shower and towel dry. Apply the deep conditioner all over the hair and wrap the hair with plastic. The plastic helps to keep […]

The world has become a global village. Everything is accessible at the click of a mouse. The distance between continents is lessened. The word has become faster and swifter. But the mind has become slower and less vigilant. For instance, numerical calculations are carried out by computers and calculators. The human mind is seldom used for that. As a result, simple calculations such as additions, subtractions and multiplications are forgotten. We are mechanized. Overdependence on such gadgets is a curse than a boon. The physical movements are minimized. Some people try to compensate it with regular visit to the gym and such fitness centers. But are they effective? If the Darwinian Theory is correct, the organs we don’t use may become insignificant and consequently may become inactive, dead or lost. Thus reasoning power gets lost. Body becomes weak and fragile as movements are substantially reduced. The effect of such a life style is physical conditions like, high blood pressure, heart attack, obesity, and diabetics. Our muscles are loosened as they are not often utilized. Our bones become weak as they are not used. Therefore, it’s high time that we go back to our natural way of living where most of […]